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| CTR |
4% |
| Average Position |
5.7 |
| Cost Per Acquisition
|
$35 |
|
| The Client: |
Brickred
Technology is an India based Offshore Software Development
Outsourcing Service Provider Company. Client services include:
Offshore Software Development
IT Services
Software Testing
|
| Objective: |
Generating
maximum number of potential leads within limited advertising
budget, being a service provider the requirement of campaign
is Quality of visitors rather than quantity of visitors. |
| Challenge: |
Regular
Quality leads
Region Specific leads
High Competitive Market
Limited Advertising Budget
Minimizing cost per click
Reducing Cost per acquisition
Getting top placement
Being a new initiative, client had a tight budget and effective
use of it was major requirement. Continuous increase in
client base is a part of Brickred business development strategy
that could be achieve only after getting qualified leads.
Keeping these challenges in concern we model PPC campaign
for Brickred Technology.
|
| Strategy: |
We designed
PPC campaign with the goal "Maximum Qualified Leads with
Minimum Budget". Our strategy includes:
Keyword
Analysis: finding potential keywords is
key job for best ROI PPC Campaign. This phase of
PPC campaign is given most importance by us because
it can minimize the cost of campaign and cost and
number of Acquisition. |
Optimized
Ads Creation: To increase CTR spot on advertisement
is essential. Writing an ads matter a lot in PPC
in terms of highly quality traffic as well as getting
maximum number of visitors. In Google, you can beat
high biding competitors with optimized ads creation
in low bid. |
Campaign
Implementation: After research work we
implemented PPC campaign and monitored the progress
continuously, we had to make some slight changes
as the campaign moved on. It is always best to monitor
the performance of PPC campaign otherwise you can
waste lots of money in a moment. |
Review
of Campaign: We continuously reviewed the
PPC campaign to ensure the best ROI and made changes
required as per the phase and competition. |
The major cause behind success of strategy was the optimized
implementation of every phase. |
| Results: |
| |
Month 1 |
Month 2 |
Month 3 |
| Number of Website Visitors |
4050 |
5000 |
6100 |
| Average Position |
7.8 |
6.7 |
5.7 |
| Average Cost per Click |
$0.80 |
$0.60 |
$0.40 |
| Cost per Acquisition |
$50.8 |
$41 |
$35 |
|
| Testimonial: |
These
people utilizing every single penny for generating targeted
traffic. We are very pleased with our PPC campaign run by
Maximum Hit. Great Job Guys!
Mr Raj Singhal, COO (Brickred Technology) |
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