SEO PROCESS
We believe in process and that is why we strictly follow them, our
SEO process includes:
Initial Consultation and Goal Setting
Our SEO process starts with the setting goal for website and the
optimisation, for instant, whether goal is to driving optimum traffic,
selling a product, entice people to call or simply fill the contact
us form. Client, Online Marketing Professional and SEO expert participate
in the entire phase.
Conduct Keyword Research
Once end goal is set, an extensive research for potential keywords
by your industry customer behavior study is done. It is crucial
phase because entire SEO process is centric focal to the keywords
optimisation decided in this phase. Non performing keywords not
only waste the efforts but also increase SEO cost and cause low
ROI. An effective keyword research writes the success script of
any SEO project.
Final Keywords List
After conducting a thorough keyword research we short out the list
of keywords to the numbers based on agreement between Maximum Hit
and Client. How many pages will be optimized and what keywords will
be targeted by a single page is also a part of this phase.
Keywords Incorporation into Copy
Once it is decided the WebPages and their corresponding keywords,
we place the keywords into web page copy. Meta Tags, Anchor Text,
Content, Alt Tags and list of attributes in webpage need to be optimised
according to keywords.
Optimize HTML Code
Optimizing HTML code to the standard set by different search engines
is the expertise of Maximum Hit that hold edge over other SEO service
providers. Implementing search engine’s guidelines with perfection
and incorporating seo techniques without violating any rule is the
job that needs skills and experience.
Submission and Link Building
After implementing On Page SEO, we submit website to all major search
engines and web directories to invite them to crawl and index updated
website. Creation and submission of sitemap for Google, Url list
for Yahoo are methods for inviting search engines to crawl and index
the website. Back links are the major ranking factor in search engine
ranking and we have our process of finding, researching and acquiring
relevant links to enhance link popularity of website in web world.
Maintenance and Reporting
SEO is an ongoing process and SEO reporting help in measuring the
SEO efforts, we weekly report our client different reports including:
Search Engine
Ranking Report
Website Submission
Report
Link Popularity
Report
Web Analytics
Report
Out performance in all steps guarantees a successful SEO campaign.
Read more about Maximum Hit’s
SEO
services.
PPC PROCESS
Our Pay per Click (PPC) process includes:
Campaign Strategy Design
To achieve high ROI an effective PPC campaign strategy is required,
we include all aspect of PPC campaign whether it is keyword research,
landing pages evaluation, targeted regions or budgeting. Selecting
the search networks (Google Adwords, Yahoo Search Marketing etc)
for PPC and distributing the budget is the core activity performed
in this phase.
Keyword Research
Finding performing and potential keywords is requisite for your
PPC campaign, we design several test ad groups and short out those
keywords having character to generate targeted traffic to your website.
Recognizing negative keyword is as important as performing keywords,
inclusion of negative keywords in your PPC ad campaign can cause
monitory loss.
Account Setup, Campaign & Ad Groups Setup
We setup your PPC account in the decided search engines and form
different campaign and several Ad groups. We actively manage your
accounts and ensure effective use of budget and high ROI.
Ad Copywriting & Landing Page Designing
Magnetic Ad copywriting to increase CTR and ultimate landing page
designing to attain high conversion rate, all this is done by our
certified PPC professional. We believe in mutual business growth,
your satisfaction is our treasure. We keep testing new ad copywriting
and new landing pages to touch the optimum ROI.
Tracking Code Installation
The great aspect of PPC advertising is we can track the entire campaign
and can trace any shortcoming and explode the strength. With tracking
tool we can trace CTR (Click through rate), highly performing keywords,
CPA (Cost per acquisition), number of leads etc. We install tracking
code as a part of our PPC process and service.
Regular Reporting and Consultation
Regular reporting and consultation help us to maintain great relationship
with you, we are firmly believed in quick communication.
We have achieved lots of success with above process implementation.
Read more about Maximum Hit’s
PPC management
services.
